SMS Local: A Guide to Using Facebook Auto Message Sender Tools for Your Business
Introduction
Facebook messaging can be a powerful way for businesses to connect with potential customers and nurture leads. However, constantly responding to messages can be incredibly time-consuming for business owners and social media managers. This is where Facebook auto message sender tools come in handy.
In this article, we’ll explain what Facebook auto message senders are, their benefits for businesses, and provide tips on how to use them effectively. We’ll also recommend the best Facebook auto messaging tools on the market right now. Let’s get started!
What is a Facebook Automatic Message Sender?
A Facebook automatic message sender is a type of social media marketing software that allows you to automatically send pre-written messages to your Facebook page inbox. The messages are sent based on triggers and conditions you configure such as:
When someone comments on your page or Facebook ad
When a new page follower is detected
When someone sends you an initial message
On a recurring schedule (e.g. sending weekly promos)
The auto messenger tools will scan your page and automatically send customized messages without any manual work required. This allows you to engage more leads and customers without constantly checking your Facebook inbox.
Key Benefits of Using Facebook Auto Message Senders
There are many excellent reasons businesses are turning to Facebook auto message senders:
Saves Time - These tools eliminate the need to manually respond to every single message that comes in. Instead of constant inbox checking, you can focus on high-value tasks.
Starts Conversations - Automated intro messages encourage leads to respond and start conversations at scale.
Sends Quick Responses - Instantly acknowledge comments and questions to improve response times.
Increases Engagement - Keep audiences engaged with automated updates, promos, alerts, and more sent directly in Messenger.
Drives Conversions - Nurture leads and send targeted content to turn conversations into sales.
Improves Customer Service - Quickly answer common questions, route issues, and satisfy customers.
Stay Consistent - Schedule recurring messages to promote consistency with sales campaigns and communication.
Overall, Facebook auto messaging tools provide small businesses with powerful capabilities previously only available to large corporations. Keep reading as we dive into tips for the best practices when using Facebook auto-senders.
Tips for Using Facebook Auto Message Senders Effectively
Implementing an auto messenger can significantly impact your Facebook marketing. Follow these tips to maximize your results:
Personalize Messages - Insert customer names, interests, and other details in your messages to increase open and response rates.
Follow Business Page Rules - Avoid spammy behavior by spreading out messages and following Facebook’s policies.
Monitor Activity - Review Insights to see top-performing messages and auto-stop ones that don’t get engagement.
Set Up Triggers - Well-configured triggers will send messages only to hot leads ready for a response.
Funnel Leads - Use sequences with educational content to convert cold leads into customers.
Promote Fast Response - Set expectations by mentioning your quick response in your Facebook bio.
Recycle Top Content - Repurpose your best-performing Facebook posts and ads into auto messages.
Split Test Messages - Try slight variations in your automated messaging to determine what works best.
Monitor Reviews - Enable review request triggers to get more reviews after purchases.
Stay On Brand - Ensure your chatbot conversations match your brand personality and tone.
The most important guideline is to focus on value for your subscribers first. Useful, non-promotional content will get better results than spammy sales pitches.
Top Facebook Auto Message Sender Tools
Now that you know the benefits of Facebook auto messaging, let’s look at the top tools available:
ManyChat
With over 1 billion messages processed, ManyChat is the most popular messaging marketing platform. It lets you build full chatbots and automate messages across Facebook Messenger, Instagram, SMS, WhatsApp, and more.
Highlights:
Visually build complex Messenger bots with no coding
Automate subscriptions, lead gen, and sales
Segment contacts based on tags and behaviors
Easy growth tools like broadcast messages and Facebook ads
ChatFuel
ChatFuel focuses squarely on Messenger marketing automation. The drag-and-drop editor simplifies broadcasting, sequences, chatbots, and more.
Highlights:
Create full chatbot conversations with no coding
Visually build multi-step funnels
Integrate with other tools like email services and webinars
A/B test messages
Facebook Business Suite
Facebook’s free tool for managing business accounts on Facebook, Instagram, and Messenger. It includes basic auto messaging capabilities.
Highlights:
Free native Facebook tool
Quickly respond to common questions
Schedule recurring broadcast messages
Simple way to get started with automation
Syncs across Facebook, Instagram, Messenger
ActiveChat
ActiveChat has a strong focus on Messenger marketing including auto messaging, chatbots, and broadcasting. It also integrates SMS text messaging.
Highlights:
Drag and drop bot builder
Unlimited broadcasting
Saved response templates
SMS integration
Team accounts
MailerLite
Though mainly an email marketing platform, MailerLite also allows you to auto-sync email sequences to Messenger.
Highlights:
Convert email sequences into Messenger sequences
Automate chatbot triggers
Gather messenger subscribers
Integrates with your email campaigns
Team workflow features
Getting Started with Facebook Auto Message Senders
Here are a few tips to help you get started with using these Facebook auto messaging tools:
Pick a tool that fits your brand, features needs, and budget
Install the Facebook Messenger integration
Import your existing page audience
Set up initial automated triggers like new subscriber messages
Create a few starting broadcasts and sequences
Develop a library of saved responses for common questions
Track performance data and optimize
Expand into chatbots, SMS, and multi-channel experiences
It can take some initial trial and error to discover which messages resonate best with your audience. Experiment with different types of messages, and respond to engagement signals, and you’ll soon be automating your Facebook messaging effectively.
Over to You
Facebook auto messaging tools provide a scalable way for brands and businesses to drive more value from Messenger.
With the ability to send automated updates, deliver faster support, and convert leads, auto messaging can become a crucial component of your social media and digital marketing strategy.
Just remember to keep providing value for your subscribers first with relevant, non-spammy messaging. Set up intelligent triggers, personalize your messages, monitor performance, and iterate based on data.
With some consistent effort, you’ll be able to convert more followers into customers and handle Facebook communication more efficiently. This leaves you with more time to focus on important business goals while increasing returns from your social presence.
So if you aren’t leveraging Facebook auto messaging yet for your business, now is the time to start! Try out one of the top tools highlighted here to kickstart your automation journey.